When eBay first launched its API back in 2000, the Wall Street Journal wrote: “EBay’s new technology – with the decidedly uncatchy name of eBay API (for eBay application programming interface) – reflects the company’s growing belief that it can get a piece of e-commerce beyond the confines of its popular online trading post at eBay.com.” Twenty years ago this was a belief but today, as more and more industry lines are being blurred, API-based insurance is gaining popularity. After all, it’s wiser to enable outside entrants to be your partners than sit behind and watch them turn into your competitors.
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